Landscaping SEO Case Study
Client
Project Specifics
Project Description
When WebHill began working with Lumen Landscaping, the existing website was basic, lacked dedicated service pages, offered limited user engagement, and was not properly optimized to compete for valuable landscaping searches in Hamilton and surrounding areas.
WebHill rebuilt the website from the ground up, starting with keyword and competitor research, SEO-focused content creation, improved website architecture, responsive design, dedicated service pages, localized landing pages, and complete on-page optimization. After nearly two years of ongoing SEO, Lumen Landscaping has significantly strengthened its online visibility, authority, keyword rankings, website traffic, and ability to generate enquiries from homeowners actively searching for landscaping services.
THE CHALLENGE
A Landscaping Business With Limited Local Search Visibility
Lumen Landscaping offered services local homeowners were searching for, but its previous website didn't effectively showcase those services or compete for high-intent landscaping searches.
- Basic website with limited engagement and conversion opportunities
- No dedicated service or localized pages targeting valuable landscaping searches
- Poor Google visibility made it difficult to consistently generate qualified local enquiries
THE DIGITAL TRANSFORMATION
Rebuilding the Website Around Local Search & Conversions
WebHill redesigned the website around how homeowners in Hamilton and nearby communities search for landscaping services, creating a clearer path from Google search to enquiry.
- Keyword and competitor research focused on high-intent landscaping searches
- SEO-optimized service content and localized landing pages
- Responsive, user-friendly website with stronger calls-to-action and conversion paths
THE RESULTS
Turning SEO Into Measurable Business Growth
Organic Search Growth
Ranking Keywords
Keywords Ranking Page-One
Monthly Conversions
WEBSITE PERFORMANCE
More Local Homeowners Are Finding Lumen Landscaping Online
The latest six-month comparison shows substantial growth in traffic and audience reach, demonstrating how stronger search visibility is helping bring significantly more potential customers to the website.
- Sessions increased from 1,634 to 4,965 — up 203.9%
- Users increased from 1,288 to 4,129 — up 220.6%
- Pageviews increased from 2,517 to 7,130 — up 183.3%
New users also increased by 227%, growing from 1,257 to 4,111 during the same period.
SEARCH VISIBILITY
Expanding Google Visibility Across Landscaping Searches
Nearly two years of ongoing SEO have significantly expanded Lumen Landscaping’s presence across Google, helping the company appear for more service-specific and location-based searches.
- 486+ keywords now contributing to Google search visibility
- 16+ keywords ranking on page one
- Growing visibility across landscaping services and local searches throughout Hamilton and surrounding communities
LEAD GENERATION
Turning Local Search Visibility Into Real Enquiries
Traffic and rankings are valuable when they create opportunities for the business. Lumen Landscaping’s improved website and local SEO visibility now provide multiple ways for potential customers to connect.
- 25+ conversion actions recorded within 30 days
- 14 phone clicks and 9 contact form submissions generated during the period
- Additional email interactions and improved local visibility help connect Lumen with homeowners actively searching for landscaping services
LONG-TERM SEO GROWTH
Building a Stronger Digital Presence for Sustainable Growth
The website redesign created the foundation, while nearly two years of ongoing SEO have continued to strengthen Lumen Landscaping’s visibility, authority, keyword coverage, and local competitive presence.
- Continued content, keyword, technical, and on-page optimization
- Ongoing authority-building and off-page SEO strategies
- Expansion of localized visibility across Hamilton and surrounding service areas
THE WEBHILL APPROACH
Web Design and Landscaping SEO Working Together
Lumen Landscaping’s growth shows the value of combining a strong website with an ongoing Local SEO strategy. WebHill focused on search visibility, local relevance, user experience, and conversion opportunities to build a stronger digital presence that supports long-term business growth.
- SEO strategy built around high-intent landscaping and local homeowner searches
- Responsive website designed to showcase services and turn visitors into enquiries
- Ongoing optimization focused on rankings, authority, traffic, and conversion growth
GROW YOUR LANDSCAPING BUSINESS
Want More Landscaping Leads From Google?
WebHill helps landscaping companies improve Google visibility, reach more local homeowners, and turn online searches into calls and quote requests through conversion-focused websites and customized SEO strategies.
- Free SEO Site Audit
- No Long-Term Contact
- Proven SEO Results
GROW YOUR LANDSCAPING BUSINESS
Want More Landscaping Leads From Google?
WebHill helps landscaping companies improve Google visibility, reach more local homeowners, and turn online searches into calls and quote requests through conversion-focused websites and customized SEO strategies.
- Free SEO Site Audit
- No Long-Term Contact
- Proven SEO Results