Medical SEO Case Study
Client
UNIKA Medical Centre
Project Specifics
- Website Redesign
- Medical SEO
- Ongoing Organic Growth
Project Description
When WebHill began working with Unika Medical Centre, the existing website was difficult to navigate, lacked dedicated service pages, had limited SEO optimization, and was not positioned to generate consistent organic leads. We rebuilt the digital foundation from the ground up—starting with keyword research, search-focused content creation, website architecture, responsive web design, and complete on-site SEO. Over the following year, WebHill continued with off-site SEO and authority-building strategies to strengthen Unika Medical Centre’s Google visibility, keyword rankings, organic traffic, and conversions.
THE CHALLENGE
A Website That Wasn’t Built to Rank or Convert
The previous website did not clearly communicate Unika Medical Centre’s services or give search engines enough relevant, structured content to compete for valuable healthcare searches.
- Limited Google visibility and weak keyword rankings
- No dedicated, SEO-focused pages for important medical services
- Poor user journey with limited engagement and conversion opportunities
THE DIGITAL TRANSFORMATION
Rebuilding the Website Around Patients and Search Intent
WebHill redesigned the website around how prospective patients search, navigate, and take action. SEO was incorporated into the website strategy from the beginning rather than added after launch.
- Conducted keyword and competitor research to identify high-value search opportunities
- Created and optimized service-focused content with improved site structure and on-page SEO
- Developed a modern, responsive and engaging experience with clearer calls-to-action and patient pathways
THE RESULTS
From Low Visibility to Measurable Organic Growth
Organic Search Growth
New Patient Visitors
Website Traffic Sessions
Page-One Keyword Rankings
ONGOING SEO GROWTH
Building Authority Beyond the Website
Launching the new website created the foundation. Sustained SEO work helped WebHill expand Unika Medical Centre’s visibility, strengthen authority and compete for increasingly valuable medical searches.
- Ongoing off-site SEO and authority-building campaigns
- Continuous keyword monitoring and optimization based on ranking opportunities
- Strategic content and search improvements to expand visibility across relevant healthcare topics
PERFORMANCE THAT CAN BE MEASURED
Turning Search Visibility Into Real User Growth
Higher rankings matter most when they bring the right people to the website. Unika Medical Centre’s analytics show significant increases across organic discovery, overall traffic and new-user acquisition.
- Organic Search users increased from 4,620 to 10,505
- Overall sessions grew from 8,305 to 24,433
- New users increased from 5,302 to 19,124
SEARCH ENGINE VISIBILITY
312 Ranking Keywords and Growing
WebHill’s SEO strategy expanded Unika Medical Centre’s keyword footprint while moving commercially relevant searches toward the first page and top positions on Google.
- 312 total ranking keywords
- 20 keywords ranking on page one
- 6 keywords ranking in the Top 3
CLIENT SUCCESS STORY
Hear the Results Directly From Dr. Michael Gofeld
Numbers tell part of the story. Dr. Michael Gofeld shares his experience working with WebHill and the impact the redesigned website has had on Unika Medical Centre’s digital presence.
- More modern and professional website experience
- Improved user engagement and usability
- Stronger digital presence designed to support patient conversions
THE WEBHILL DIFFERENCE
A Website Built to Look Better. An SEO Strategy Built to Perform.
This project demonstrates what happens when web design and SEO work together. Instead of treating the website as a standalone design project, WebHill created a long-term digital growth platform designed around search visibility, user experience and measurable business outcomes.
- Search-driven website architecture and optimized medical content
- Conversion-focused UX supported by responsive web design
- Ongoing SEO designed to compound visibility and authority over time
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Ready to Grow with our SEO Services?
If you're ready to increase your visibility, attract the right audience, and generate consistent leads, it’s time to invest in professional SEO Services.
- Free SEO Site Audit
- No Long-Term Contact
- Proven SEO Results
Get free proposal
Ready to Grow with our SEO Services?
If you're ready to increase your visibility, attract the right audience, and generate consistent leads, it’s time to invest in professional SEO Services.
- Free SEO Site Audit
- No Long-Term Contact
- Proven SEO Results